Well said.
As regards clubs promoting shooting, we have a steady stream of applicants from our website, our limiting factor is sufficient training mentors to process them through probation. The biggest problem facing target shooting I believe is age demographics, the five clubs I've been active in all have a mean age of > 55, we get youngsters coming with parents/grandparents but they don't stay as teenagers. The large majority of my applicants are of the older generations, it's rare to get a 30ish person applying. One success we can claim is recruiting more women, we've had an encouraging increase all be it from a very low base.