I always thought the two went hand in hand, Shooting and reloading surely everyone who owns a 6.5 mm or 7 mm will always make the effort due to the lack of factory ammo, and as said before getting the best out your rife, I find load development a fantastic part of the Sport and always chuckle when I see the new shooters rapid fireing there new .308 rifles to oblivion down at Bisley with there factory ammo. it's all a matter of choice like anything.
Paul